Need help switching my career from Software Account Management To Brand...
I feel very helpless like I’m facing a brick wall, so I’d appreciate any professional advice. I have been working in support and account management for 6 years for a financial software company, I got...
View ArticleWhich Is The Best Place In India To Do A Post Graduation In Communications...
Where in India can you get education in Marketing Research, Brand Management, Account Planning, Media Management? Related posts: Branding Mishaps: Why Fiat Uno failed in India? Fiat usually positions...
View ArticlePlease Tell Me The Most Basic Book For Brand Management?
a book which would be a starter for the knowledge of branding field No related posts.
View ArticleI’m Studying Brand Mgmt In Business School… How Can I Find Information About...
Brand Management not only means managing the brand–it also means managing the company in a way to help create and direct the brand promise. You should probably focus your brand management research on...
View ArticleWhat Is A Brand Management?
• A brand is relationships – how people connect to us and we connect to them • The brand value reflects how our name is perceived • The meaning and value of the brand are used to develop an effective...
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